BBA Marketing

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Marketing Strategy

IDEA framework
- Induction
- Deduction
- Evaluation
- Action

Marketing Management

- Branding & positionng
- Segmentation and Targeting
- Research and knowing your customers
- 4Ps

Global Marketing
- Marketing Entry Decision
- Cultural differences
- Global customers
- Standardization vs customization

MBA/MSc Marketing

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International Marketing
- Marketing Entry Decision
- Cultural differences
- Global customers
- Standardization vs customization

Marketing Marketing
- Branding & positionng
- Segmentation and Targeting
- Research and knowing your customers
- 4Ps